21 Real Ways to Market Your Side Hustle & Grow Your Business

Jay West
22 min readApr 4, 2023

You’ve taken the leap and started your own side hustle, eager to pursue your passions and boost your income. But now comes the real challenge… getting your side hustle noticed in a competitive market.

You’re not alone.

Many aspiring entrepreneurs are unsure how to market their side hustle and attract new clients effectively.

With countless strategies and platforms to choose from, it’s overwhelming.

But you can navigate this complex marketing landscape. Probably not with the ease (and riches) that self-proclaimed gurus might suggest. But it is possible.

New side hustles are born every day, and those who succeed are those who stick with it and are willing to learn.

The objective of this guide to marketing your side hustle is to show you how to get customers for your side hustle. It will provide you with an extensive list of strategies and platforms and an overview of the steps you must take to grow your side hustle and earn extra money.

Who knows, it may one day replace your full-time job.

Develop a Clear Value Proposition

Understanding your side hustle’s value proposition is crucial for creating a successful marketing strategy. As you develop a clear and concise value proposition, begin with the following points…

Identify Your Target Audience

This guide assumes you have a side hustle already, but even if you’re still choosing one, these are things you’ll need to start thinking about. So, whatever your side hustle idea is, you must start by identifying your audience or group of people most likely to benefit from it.

You just know who your audience is. Research their needs, wants, desires, and pain points. What keeps them up at night? What are they excited about when they wake up in the morning?

Knowing your target audience gives you the clarity all your marketing efforts need. If you get this wrong, you’ll spend a ton of time, effort, and money marketing your side hustle to the wrong people.

Define The Problem You’re Solving

Clearly articulate the problem or challenge your side hustle service solves.

You can’t market to your target audience unless you know what their problem is and how you’re going to solve it. Establishing this will communicate your side hustle’s purpose to potential clients. And it makes them see that whatever burden they have on their shoulders can be easily taken care of if they just ask.

Explain How Your Side Hustle Stands Out From The Competition

Why you?

Show people what makes your side hustle unique and why they should choose you over others. Emphasize your strengths, expertise, and any unique selling points.

This is critical to set yourself apart from your competitors. Many of the strategies listed below will help you build a level of trust and credibility that most of your competitors won’t have.

Start With a Professional Website

If you’re going to stand out, you need a professional website not only for show but as a conduit for traffic. Customers will flow to your website from other platforms, and your website is a tool for directing that traffic where you want them to go.

In addition, a website serves as your digital storefront, allowing potential clients to learn about your side hustle, view your work, and contact you.

It’s an opportunity to make a strong first impression and establish trust with prospective customers.

Focus on creating a website that’s easy to navigate, with a clean design and clear calls to action. Choose colors and fonts that reflect your brand and use high-quality images or visuals to engage visitors.

Highlight examples of your work, client testimonials, and case studies if you have them. These will help visitors see the value you can provide and give them confidence that you’re the right choice.

With that, here are 21 strategies to market your side hustle and find new clients.

1. Social Media Marketing

We will go through more than 20 strategies to market your side hustle below, but if you’re just getting started and unsure where to begin, social media marketing is probably the easiest…

Leverage Facebook for Networking and Promotion

Facebook doesn’t have the greatest reputation these days, but that’s where most people still are. Create a Facebook page for your side hustle and share your products or services with friends, family, followers, etc.

This is probably the simplest way to get started and should be at least one part of your strategy.

Share content and engage with potential customers. Join relevant groups to connect with like-minded individuals and participate in discussions.

Each group you join will have rules around self-promotions, sharing links, etc., so make sure to follow their guidelines and don’t be overly promotional. Instead, provide value by offering helpful advice or tips.

Showcase Your Work on Instagram

Instagram is another easy way to share visually appealing images or videos about your side hustle.

You can post behind-the-scenes content, customer testimonials, and product/service demonstrations.

Also, use hashtags to reach your target audience and engage with followers by responding to their comments and direct messages.

Establish Your Expertise on LinkedIn

LinkedIn is a little different. It’s considered a social networking site, but it’s primarily for networking with other industry professionals and businesses. So you will want to list your side hustle on LinkedIn.

Start by optimizing your LinkedIn profile to highlight your side hustle and showcase your skills, accomplishments, and expertise.

You can also publish articles and share relevant content to position yourself as an authority in your field.

Connect with potential clients and participate in industry-related groups to expand your network and possibly discover new opportunities and paths for your side hustle.

Engage on Twitter with Your Audience

Twitter is also unique. It’s fast-moving and therefore requires more attention than other social media sites. But it’s still another way to market yourself.

Like the others, you should share valuable content and engage with your audience. Stay updated on industry trends and participate in relevant Twitter chats (or create your own to discuss topics related to your side hustle).

Use hashtags strategically to increase the visibility of your tweets and interact with influencers to expand your reach.

Drive Traffic with Pinterest

Pinterest is more a search engine than it is a social media site, and that’s a good thing.

Unlike Twitter, for example, where a Tweet yesterday is irrelevant today, not to mention shuffled way down your follower’s feeds, your content on Pinterest is evergreen. Something you post today can still be searched for and found months or even years from now.

There’s a lot to Pinterest, but start by creating visually appealing pins to promote content related to your side hustle. This will drive traffic to your website or blog.

Organize your pins into boards based on specific themes and topics, and optimize your pins with keywords to improve discoverability.

Re-pin (similar to re-tweeting) relevant content from other Pinterest users to diversify your profile and encourage users to follow your boards.

Next, we’ll look at some content marketing strategies…

2. Blogging

You may not consider yourself a content creator, but content marketing is arguably the most effective strategy.

For many, blogging is the easiest.

Create valuable, informative, and engaging content to capture your audience’s attention. By incorporating search engine optimization (SEO) strategies, you will increase the visibility of your content, and potential clients will be able to find you.

Blogging is also a great springboard for building an email list, which we’ll talk more about below.

An email list allows you to nurture leads and drive traffic to various platforms, companies, etc. And it keeps your audience engaged and informed.

Another advantage to blogging is that it’s another income source. You can potentially earn extra money with affiliate links, display advertising, and lead generation.

But if blogging isn’t your thing, other marketing channels may resonate with you.

3. Video Marketing

YouTube on its own is a good online side hustle for extra income, but it’s also a great way to market any other side hustle (whether it’s online or offline).

Produce high-quality, informative videos that demonstrate your expertise and knowledge. Show potential clients the level of work you can do for them.

Of course, YouTube marketing is an entire topic itself, but the basics are worth mentioning here.

To improve search visibility on YouTube, optimize your video titles, thumbnails, descriptions, and tags with keywords people are searching.

Engage with your viewers through comments and promote your videos on social media (as discussed earlier) to build a community around your side hustle.

4. Podcasting

If you don’t like the idea of creating videos and having your face (or any part of your body) on camera, podcasting is an alternative option.

Choose a niche that directly relates to your side hustle or complements it. And like any other platform, create quality content. Or even better, create unique content in a unique format that distinguishes you from your competition.

Consistency here is key.

Like blogging and creating videos, these are slower methods of marketing your side hustle, so they won’t result in a pocket of extra cash immediately. But they build significant credibility and trust.

They also add weight to your other marketing efforts. You are seen as an expert, if not “the expert” in your field.

Also, these platforms allow you to network with other industry influencers. Inviting them as guests on your podcast can expand your reach and attract new listeners.

5. Email Marketing

Email marketing is a comprehensive topic, and you can take entire courses to learn it fully. But it’s also one of the most powerful marketing methods and has been the foundation of countless successful side hustles.

One advantage of email marketing is the ability to automate much of it. Email autoresponders allow you to segment your audience automatically and set up pre-written email sequences that go out at specific dates and times.

So if finding spare time is a challenge, this could be the right marketing channel for you.

There are three general components…

Build An Email List

Your email list will be a valuable asset. Arguably more valuable than any other audience or following you have.

For example, social media platforms and YouTube are known to change their algorithms often, which affects what people see in their feeds.

So, even if you have hundreds of thousands of followers, your audience belongs to the platform first.

For instance, a YouTuber might have a million subscribers, but YouTube still controls what that audience sees.

Email is far more stable and consistent. There are no platforms between you and your readers.

To build your email list, start by adding a sign-up form to your website or blog (which is why I included a section earlier about creating and building a professional website).

Your social media accounts and platforms like YouTube can drive traffic to your website, where you will turn your audience into email subscribers.

Offer them a lead magnet, such as a free e-book, discount, mini-course, etc., to incentivize subscriptions.

Also, make sure to comply with privacy regulations, and it’s also a good idea (in your first email) to let new subscribers know the type of content they can expect from you.

Craft Engaging Follow-up Sequences and Newsletters

Retention is another part of email marketing.

To retain your subscribers and encourage them to take some form of action, like reading your latest blog post, or visiting another website, write informative and appealing newsletters.

Depending on your niche, you can create text-only emails, which are the kind I prefer. If your side hustle is more visual (like landscaping or graphic design), you can use templates to design more attractive newsletters.

Focus on providing real value to your subscribers through educational content, promotions, or industry news. Maintain a good balance between promotional and informational content. You don’t want to blast your subscribers with promotional content daily (although I’ve seen some skilled email marketers do this successfully).

Personalize your emails by addressing subscribers by name and segmenting your list to deliver targeted content based on their preferences and behaviors.

Analyze And Optimize Your Email Campaigns

Once you get rolling, you should track key performance indicators (KPIs) such as open rates, click-through rates, and conversions to evaluate the success (or failure) of your email campaigns.

By analyzing these metrics, you can identify areas of improvement, helping you optimize your strategies.

Split test (also referred to as A/B test) different subject lines, email designs, and content types to determine which ones resonate best with your audience. This will ultimately increase engagement and drive more leads to your side hustle.

Now that we’ve covered these content marketing strategies, we can look at networking

6. Family and Friends

This may be the most obvious but overlooked marketing strategy. And as we get into several networking strategies to market your side hustle below, the best place to start is by asking your family and friends to spread the word.

You can offer special deals or incentives to encourage your very first customers to try your service or product. In fact, if you’re just getting started, you can even offer them for free. The only thing you ask, if you do a good job, is that they recommend you to others.

Of course, you’d rather your first customers be a source of income, but the goal when starting out is to build momentum. Now that you’ve acquired a client or two, you will have a new source for potential referrals.

7. Attend Industry Events and Conferences

Research and select events relevant to your side hustle business and connect with like-minded entrepreneurs and businesses.

If you’re unsure about the format or what happens at these events, you can wing it. Introduce yourself to others and see where the conversation takes you.

Or, you can prepare an elevator pitch and bring business cards for a more formal and professional impression. Follow up with connections you’ve made and strengthen relationships over time. This can lead to unexpected collaborations and opportunities, not to mention new clients.

8. Join Online Forums and Communities

In addition to social media discussed earlier, another easy (or at least comfortable) way to market yourself is by identifying relevant forums and groups related to your side hustle. They should be groups where you can actively participate in discussions and share valuable insights.

Building relationships with other members and offering help when needed will potentially result in referrals and boost credibility.

I’ve seen this happen countless times in online marketing, content creation, and search engine optimization groups. Someone always stands out as an expert, which leads other members to reach out for help, private consulting, etc.

9. Collaborate With Complementary (Not Competitive) Businesses

Find local businesses with a similar (but adjacent) audience as your side hustle. You don’t necessarily want to collaborate with direct competitors here, but a business with customers you can offer complimentary services to.

Propose a mutually beneficial collaboration or partnership to expand both businesses’ reach. You can then cross-promote each other’s services, increasing exposure and opportunities for both.

10. Leverage Online Job Marketplaces and Freelance Platforms

Depending on your side hustle, you may find that your ideal client is searching online for a freelancer. If so, you may want to register and promote your services on platforms like Upwork, Fiverr, or even Etsy.

Upwork and Fiverr focus on connecting freelancers with clients for various services, while Etsy is perfect for selling handmade or creative products.

Whichever platform you choose (and you can choose more than one), start by creating an attractive profile that showcases your skills, experience, and portfolio.

Optimize Your Listings for Search Visibility

Spend the time you need to make sure your product or service listings are optimized with relevant keywords and detailed descriptions.

High-quality images and “to-the-point” titles are required best to capture the attention of potential clients and customers. Also, update your listings and services regularly to stay competitive and increase your chances of being found.

Build A Strong Reputation Through Excellent Customer Service

This one should go without saying, but I’ll say it anyway…

Provide exceptional customer service and be responsive to client inquiries.

Deliver your best work, and be mindful of deadlines. Clients on these platforms can be excessively demanding, so this is something you’ll have to assess on a case-by-case basis.

At the end of the day, though, positive reviews and testimonials from satisfied clients are what you want. They will help you build a strong reputation on each platform, which leads to more business, referrals, and a loyal client base.

11. Physical Sales Calls To Businesses

The Internet has found its way into every nook and cranny of business, especially marketing. But when it comes to B2B marketing, it’s still no substitute for in-person sales calls.

Cold-Calling Potential Clients

Research businesses in your target market and list potential clients who could benefit from your services.

Prepare a quick but compelling pitch that highlights the value of what you have to offer. If you’re not a people person and sales calls make you nervous (which is natural), practice your pitch and get comfortable with it.

Practice will improve your confidence and keep you from “blanking out” when all of the attention is on you. Be prepared to address common objections.

Cold calling can be intimidating, but persistence and a positive attitude can help you generate leads and make connections. I did cold calls for years, and although I became somewhat comfortable with it, it was never my favorite thing. But it was effective.

In-Person Visits And Presentations To Local Businesses

Schedule in-person sales calls or just drop in on potential clients to present your services and showcase your expertise.

Obviously, if you’re just hitting business by business by dropping in unannounced, you’re probably not going to be giving a big presentation. But it’s a way to schedule one at a later time. Make sure you’re brief and non-disruptive during unannounced sales calls.

For scheduled visits, be professional, punctual, and well-prepared for each meeting.

Tailor your presentation to address the specific needs and pain points of each business, demonstrating how your side hustle can help solve their problems or improve their operations.

Nurture Relationships And Follow-Up

After making “first contact” with potential customers and clients, stay in touch. Build a relationship over time by sending occasional updates, useful content, or personalized offers.

During the years I was doing in-person sales calls, some of my customers became good friends over the years. It led to many meaningful connections. I can’t say they transcended industries because I no longer visit them now that my profession has changed.

However, if I were to stop in and visit, I know we’d both be happy to catch up with one another.

So don’t be afraid to follow up with prospects who have expressed interest in your services, and be “gently persistent” and respectful with your approach.

Building relationships takes time but can lead to long-term clients, a growing network, and as mentioned, friendships.

12. Offer Free Workshops, Webinars, Or Training Sessions

A less obvious and somewhat unconventional strategy in today’s digital world is to organize free events.

Develop a workshop or presentation topic related to your side hustle that provides value to your target audience. Make it educational and entertaining.

Contact local libraries, schools, and community centers to see if you can host your event or collaborate with an existing event.

Webinars are another way to get your message out there.

Webinars can be a little “salesy” and even feel a little shady. To counter that, lay out the topics you will cover upfront and announce your intentions. If you are planning to sell something at the end of your webinar, let people know.

A strategy taught by Russel Brunson in his Perfect Webinar Framework is to always ask your audience for permission before selling to them.

But free workshops, webinars, and training sessions do not have to be about selling. They are also about sharing your expertise to establish credibility and trust. People will look at you as an authority in your field.

You can advertise your event on social media, online forums, and in local communities to attract participants. If you have an email list, you’ll want to let them know ahead of time.

Start with a mention a few weeks out, then gradually mention it more often as the date approaches.

13. Word of Mouth

Speaking of referrals (previously above), you may find that most of your customers come from word of mouth. Whatever service you provide, there’s someone out there who is looking but is reluctant to trust anyone.

So instead of searching online or in local classifieds, they ask a friend, a family member, a co-worker, or a member of a church or other organization they belong to.

If you exceed your client’s expectations by delivering exceptional work, meeting deadlines, and providing enjoyable communication… they will likely recommend you.

I try not to provide client services these days because I don’t have the time, but when I did, every one of them came from word of mouth.

Over time, you will build a reputation for honesty, reliability, and excellence, and your happy customers will gladly recommend you to others.

14. Local Sponsorships and Community Events

You can market your side hustle by identifying local opportunities. Research local events, sports teams, community organizations, etc., that align with your side hustle and target audience.

Work with event organizers and community leaders to establish potential sponsorships involving things like event promotions and speaking opportunities.

You should also attend sponsored events in your field to connect with potential clients, network with other businesses, and demonstrate your commitment to the community.

15. Write Guest Posts or Articles

Guest posting on industry-related blogs and having articles published on broader sites is another way to establish credibility and market your side hustle.

Start by researching relevant platforms. Identify blogs, magazines, or industry publications that cater to your target audience and make a list of those that potentially accept guest posts or article submissions.

You can reach out to others as well, but your best chance of success will be with those who have published guest posts before.

Contact the editors or content managers of these platforms with your article ideas and writing samples to demonstrate your subject matter expertise.

And when you do get published, share your article on your social media channels, website, email newsletter, etc.

16. Craigslist and Local Classifieds

Another common strategy to market your site hustle is by posting ads on Craigslist and other local classified websites. If your side hustle is a local type of business like interior painting, plumbing, or electrical work, a good portion of your calls are likely to come from classified ads.

Make sure to describe your services or products concisely so people don’t scroll past your ads.

Update your ads regularly to keep them fresh, and repost as needed to maintain visibility.

Also, responding promptly to inquiries is critical. The world moves too fast today, and people are impatient. While they’re waiting for your response, they’ll be calling or reaching out to other businesses, and quite often, the early bird gets the worm, as they say.

A prompt response also demonstrates professionalism and commitment to customer service. A slow response gives the perception that your service will be slow and possibly unreliable as well.

It’s not necessarily true, but that’s the impression it leaves.

17. Use Search Engine Optimization (SEO) For More Traffic

We talked earlier about setting up a professional website. One of the best ways to get highly targeted traffic to your website is with search engine optimization (SEO).

Start by identifying low-competition keywords and phrases that potential clients might use when searching online for the services or products you provide.

Like email marketing, SEO is a deep topic that requires an entire course to cover fully. But the bulk of it is keyword/topic research and content creation.

Once you have a small list of keywords you want to target, you’ll need to analyze the articles that already rank in the search engines. In many cases, the existing content is thin or does not exactly match the search “intent”.

That’s an opportunity to create better content that’s more helpful to readers.

I could go on about meta titles and descriptions, alt-image text, and linking strategies, but again, this is an extensive strategy with unique industry jargon beyond the scope of one article.

It’s an effective strategy, though, and something to consider.

18. Run Targeted Advertising Campaigns (Google And Bing Ads, Facebook Ads, Etc.)

Another effective but potentially expensive strategy is generating interest in your side hustle with paid ads.

You’ll need to set a budget. This is important because it’s easy to burn money on ads, and before you know it, you’re flat broke with nothing to show for it. So be very careful with this strategy.

Determine an appropriate budget for your advertising campaign based on your side hustle’s profitability and target audience.

Create compelling ad copy, which I know is easier said than done. You can use the Facebook ads library for inspiration and ideas.

Also, pay attention to ads in your niche or similar niches. Use what you observe to write engaging and persuasive ads highlighting the benefits (but not necessarily the features) of your side hustle.

And then, perhaps the most important part is to monitor the performance of your ads. Adjust your audience targeting, ad content, email follow-up sequences, etc., as needed to maximize results.

19. Flyers, Business Cards, Doorknob Hangers

Don’t ignore to good ‘ole strategies of years past. It’s easy to get caught up in the shiny new world of clicks, swipes, and pixels. But sometimes, your best response will come from tried and true flyers, business cards, and doorknob hangers.

Of course, these are not foolproof strategies. You’re still playing the numbers.

But it’s all about your message being seen by the right person at the right time. And for that to happen, your message must be out there. Everywhere it can be.

So, create visually appealing promotional materials that clearly communicate your side hustle’s value proposition.

Distribute your materials strategically by placing flyers, business cards, and doorknob hangers where your target audience is. While doorknob hangers are best for residential marketing, flyers, and business cards can be dropped off at community centers, coffee shops, and local businesses.

Whenever possible, provide a clear call to action. If you’re handing a flyer or business card to someone in person, encourage them to contact you or visit your website for more information.

20. Offer Exclusive Discounts or Promotions

We discussed this earlier in the context of building an email list and acquiring customers through word of mouth, family, friends, etc. But it is a strategy that needs to be highlighted because it applies to all of your promotional activities.

Create compelling offers such as limited-time discounts, bonuses, and special promotions that provide added value for new customers. Whatever you need to do to encourage people to try your services is worth doing when you start.

Sure, it would be great to be a hard negotiator and never leave money on the table. But unless you’re in a position where your client needs you more than you need them, then they have the leverage.

It’s as simple as that, unfortunately.

Anyway, once you’ve decided on your special offer or promotion, share it through every other method of promotion you deploy, such as email marketing, social media, podcasts, etc.

And then, monitor the number of customers who take advantage of your promotion and assess its impact on your side hustle’s growth.

21. Guerilla Marketing Tactics

Here’s a marketing strategy you can have fun with. It won’t work for all side hustles and circumstances, but guerilla marketing tactics are certainly a way to get noticed.

These include things like flash mobs, stunts, street art, and pop events in visible areas.

Viral videos can also be effective, and I’m sure you can come up with more.

Start by brainstorming unique ideas. Develop creative and unconventional marketing strategies that will grab the attention of your target audience and generate buzz.

Then monitor your results. Gauge the effectiveness of your campaign by tracking online engagement, inquiries, and of course, new customers.

If the strategy works, double down. If not, adjust or try something different.

The key for these tactics to be effective is having something to back them up. That might be in the form of client testimonials or a strong portfolio of work to sustain your newfound popularity.

It should be something that demonstrates existing customer loyalty.

For example, the long-term effectiveness of a viral YouTube video is in its ability to attract new subscribers. But it only works if you already have a strong portfolio of videos.

One video is not enough to get people to hit that subscribe button. Nor is a series of videos if they are uninteresting and randomly unrelated.

Your viral video might get people to your channel, but you need something to keep them there.

For example, you may remember the “double rainbow guy” from 10 or 15 years ago. His double rainbow YouTube video has received 50 million views and millions more on other platforms and channels.

If his goal was to build a popular YT channel with millions of subscribers, which it might not have been, this viral video could have been the perfect launching pad.

However, his channel did not have the depth of content or relevancy to turn a significant number of those 50 million into subscribers.

To be clear, that’s not a criticism of his channel. That probably wasn’t his goal anyway, and from his current videos, he seems very happy.

This is just a point of comparison. If you aim to attract a long-term audience or build a lasting relationship with potential customers with guerilla marketing tactics, they work best when your side hustle is already established.

And even better if you have strong customer testimonials and a loyal customer base.

Be Persistent and Committed

A guide to marketing your side hustle would not be complete without a few words about persistence and commitment. And that’s because the actual task of marketing your side hustle requires both.

Sales and marketing are tough gigs. They are both numbers games, and the only path to success is through failure. Many small failures and rejections.

And it’s discouraging.

Having done more than 30,000 in-person sales calls, I’m not saying something that is probably true. I’m saying that after many years and tens of thousands of small failures (and rejections), it’s 100% true.

You may have a success rate as high as 20% or 30%, but it’s rarely consistent. Meaning you are not likely to land 2 or 3 new clients for every 10 you talk to.

For whatever reason, they come in clusters. You might hear “No” 30 or 40 times in a row until you hear “Yes” once.

And if you’re lucky, you’ll hear “Yes” more often than “No” for the next 20 people you talk to. But what usually follows is another 30 or 40 rejections in a row.

That’s for in-person sales calls. If you’re counting clicks on your website or social media (instead of actually speaking to someone), the conversion rates are significantly lower.

You might get one or two new customers for every 50 or 100 who click on a link or open an email.

So persistence and commitment are absolute requirements to market your side hustle successfully. Here are some tips to stay on track…

Tips to Successfully Market Your Side Hustle

Set Realistic Goals

Establish goals you can achieve and keep your expectations rooted in the real world. In other words, don’t listen to so-called gurus promising riches. That’s not how actual side hustles work.

Realistic goals will help you stay focused on your objectives and accurately track your progress. And enjoy your small successes along the way to maintain motivation.

Have a Growth Mindset

Learning and improvement are not only ongoing processes, but they can be slow processes as well.

Be open to experimenting with different marketing techniques and strategies. Analyze your results, learn from your mistakes, and apply those lessons to improve your approach.

Stay Consistent

Consistency is more than cliché. It’s critical for success.

Whether it’s consistency with your marketing efforts or consistency to build trust and credibility with your target audience, both are significant.

Make sure to maintain a regular presence on the marketing channels that are working, whether it’s through social media posts, email newsletters, or blog updates.

Be Patient

Marketing success rarely, if ever, happens overnight. It takes time and effort to build a loyal customer base and create a strong brand.

Stay the course, even when the results are painfully slow.

Keep the Passion Alive

Passion might sound like woo-woo or pie in the sky, but it was probably passion and enthusiasm that inspired you to start your side hustle in the first place.

Use that energy for fuel. You will need it.

Final Thoughts

Marketing your side hustle can seem like a daunting task. I’ve been there, and I get it.

However, with the right strategies and persistence, you can achieve your goals and build a successful side gig.

As challenging as it may seem now, remember that you’re not alone. Every successful solopreneur with a side hustle has faced the same challenges, and yet, they somehow stumbled their way into success. You can do it too.

Originally published at https://gighustlers.com on April 4, 2023.

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